THE IMPACT OF EFFECTIVE DISTRIBUTION SYSTEM IN AN ORGANIZATION (A STUDY OF PZ CUSSONS NIGERIA PLC, SOKOTO)

Abstract

One of the important aspects of the production of goods and services is the proper distribution of the same in such a manner that it will reach the target consumers in the most cost-effective and expeditious manner. Marketing is an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.Marketing activities have contributed greatly to the creation of affluent society.