Abstract:
One of the important aspects of the production of goods and services is the proper
distribution of the same in such a manner that it will reach the target consumers in the most
cost-effective and expeditious manner. Marketing is an organizational function and a set
of processes for creating, delivering and communicating value to customers, and customer
relationship management that also benefits the organization. Marketing is the science of
choosing target markets through market analysis and market segmentation, as well as
understanding consumer behavior and providing superior customer value. From a societal
point of view, marketing is the link between a society's material requirements and its
economic patterns of response. Marketing satisfies these needs and wants through
exchange processes and building long term relationships.Marketing activities have
contributed greatly to the creation of affluent society.
