CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCE OF MTN NIGERIA (A CASE STUDY OF SOKOTO BRANCH)

Abstract

The research was carried out to assessed the impact of corporate social responsibility on firm performance of MTN Nigeria a case study of Sokoto branch (2007-2013).Primary data were obtained from pretested questionnaire administered to forty (40) respondents (stakeholder and MTN staff). Secondary data on the annual reports of the company (2007 - 2013) were examined. Data were analyzed using appropriate descriptive and inferential statistics at P<0.05 significant level. Results obtained shows that despite huge amount spent on MTNF Foundation, it does not affect their business performance over the years reviewed. The study concluded that there should be bound on further pressure on CSR expectations, which ought to be elevated to policy issues through the setting aside of budgetary provisions in annual expenditure profiles. And also being involved in social responsible act add to the goodwill of the company thereby increasing their worth eventually, boost the image of the company, giving them an edge over other companies through increase patronage afforded socially responsible firms.