Abstract:
The research was carried out to assessed the impact of corporate social
responsibility on firm performance of MTN Nigeria a case study of Sokoto
branch (2007-2013).Primary data were obtained from pretested
questionnaire administered to forty (40) respondents (stakeholder and
MTN staff). Secondary data on the annual reports of the company (2007 -
2013) were examined. Data were analyzed using appropriate descriptive
and inferential statistics at P<0.05 significant level. Results obtained shows
that despite huge amount spent on MTNF Foundation, it does not affect
their business performance over the years reviewed. The study concluded
that there should be bound on further pressure on CSR expectations, which
ought to be elevated to policy issues through the setting aside of
budgetary provisions in annual expenditure profiles. And also being
involved in social responsible act add to the goodwill of the company
thereby increasing their worth eventually, boost the image of the company,
giving them an edge over other companies through increase patronage
afforded socially responsible firms.
