1 THE USE OF FIGURATIVE EXPRESSION IN THE LANGUAGE OF ADVERTISEMENT

Abstract

Figurative expressions are forms of styles in which words are used to express more than they mean ordinarily so as to make the idea very emphatic and effective. On the other hand, hyperbole is one of the figurative expression and it means the use of deliberate expression for emphasis to achieve heightened effect or to produce some effect. In advertisements, hyperbole is mostly used to capture the interest of the public to patronize the product or the services been advertised . Language forms the fundamental function of communication a s social being. Man uses it as a medium of communication to help him communicate with other people that live within and beyond our geographical locations. It is noted that our live takes us through sires of activities that demand immense use of language.