Abstract:
Figurative expressions are forms of styles in which
words are used to express more than they mean ordinarily
so as to make the idea very emphatic and effective.
On the other hand, hyperbole is one of the figurative
expression and it means the use of deliberate expression for
emphasis to achieve heightened effect or to produce some
effect.
In
advertisements, hyperbole is mostly
used to
capture the interest of the public to patronize the product or
the services been advertised
.
Language forms the fundamental
function of
communication
a
s social being. Man uses it as a medium of
communication to help him communicate with other people
that live
within
and beyond our geographical locations. It is
noted that our live takes us through sires
of activities that
demand
immense
use
of
language.
