Abstract:
In to day’s word of mass media advertisement are ever
-
present
and influence people to high extent. It can be said that advertising,
as a phenomenon has rapidly developed for the past few decades,
thus becoming a futile ground for good communication, and the
starting point for making sense of what is bees communicated, is
that the participants (writer
-
reader, sender
-
receiver, producer
-
consumer, addresser
-
addressee etc) cooperate each other (Yule,
2002, 35).
Semantic analysis of language Advertisement in Daily Trust
and Vanguard newspaper is an essay to investigates in to enigma
aspects of Nigeria newspaper i.e Daily Trust and Vanguard.
it is quite clear that
Nigeria English is enhancing effective
communication to their readers. And in other ways round the
English is also affected by culture in a context that people use it
