“ SEMANTIC ANALYSIS OF LANGUAGE ADVERTISEMENT IN DAILY TRUST AND VANGUARD NEWSPAPER”

Abstract

In to day’s word of mass media advertisement are ever - present and influence people to high extent. It can be said that advertising, as a phenomenon has rapidly developed for the past few decades, thus becoming a futile ground for good communication, and the starting point for making sense of what is bees communicated, is that the participants (writer - reader, sender - receiver, producer - consumer, addresser - addressee etc) cooperate each other (Yule, 2002, 35). Semantic analysis of language Advertisement in Daily Trust and Vanguard newspaper is an essay to investigates in to enigma aspects of Nigeria newspaper i.e Daily Trust and Vanguard. it is quite clear that Nigeria English is enhancing effective communication to their readers. And in other ways round the English is also affected by culture in a context that people use it