A LEXICO - SEMANTIC STUDY OF THE LANGUAGE OF ADVERTI SE MENT IN PIDGIN ENGLISH: A CASE STUDY OF RADIO NIGERIA PRIDE FM GUSAU, ZAMFARA STATE

Abstract

This work concern on how the meaning of the words/lexis can be utilized in the language of advertisement in Pidgin English. Furthermore, the result shows that Nigerian pidgin have a significant for advertisement purpose since it combine of both and indignant languages.