Abstract:
The motive of being in business is to produce for sale and
profit. In order to remain in business, an organization must
generate enough sales from its products to cover operating cost
and post reasonable profits (Ayanwale, Adeolu, Alimi and
Mathew, 2005). However, taking decision on sales is the most
difficult to predict, estimates, or determine with accuracy,
potential customers demands as they are uncontrolled factors
external to an organization. Considering the importance of sales
on business survival and the connection between it and
customers, it is therefore, expedient for organizations to
engaged in programme that can influence customers decision to
purchase its products.
